Portfolio · 2026 Selected Works UX — Brand Madrid
Aroa Martín
From Communication to Product Thinking
Scroll

Design for a more authentic and intimate world.

I come from branding and advertising.

Now I design digital experiences with the same obsession for detail, respect for form, and search for the essential.

Not much.
But real.

About

Curiosity wasn't
a career strategy.

I studied advertising because I was interested in how people make decisions. I worked in brand because I wanted to understand what makes something recognisable. I learned to code because there was a problem I couldn't solve any other way.

Aroa Martín

UX/UI design is where that converges: it needs historical context, business logic, user psychology and technical execution. Not as separate disciplines, but as a single reading of the problem.

I'm currently looking for a placement at a marketing or advertising agency in Europe through the Erasmus+ programme. I have UX/UI training, a background in brand strategy and projects built from scratch, including tools that are still in use. I've been admitted to 42 Madrid for the next academic year, an engineering programme with no teachers where learning happens through peers and real projects.